Amazon has become synonymous with online shopping, and it continues to grow by developing new products, acquisitions and various service offers. Amazon has expanded its marketplace to try to cover as many customers as possible. With online shopping becoming increasingly popular, people are turning to Amazon for almost everything, from every day groceries to gifts.
So if you’re looking for ideas for buying or selling on Amazon or need some inspiration to build your own e-commerce store, these 5 Amazon stats will help get you started. We will also show you how to get an extra discount with Amazon promo code.
1- The popularity of Amazon
The popularity of Amazon is indisputable. Amazon tops the list of the most popular shopping apps in the United States. 150.6 million mobile phone users accessed the Amazon application in September 2019. It is also worth noting that Amazon is ahead of its competition. The second-largest shopping app, Walmart, has a monthly audience of just 76.45 million users.
Mobile phone shopping is becoming increasingly popular. This can be explained by the fact that shopping apps are committed to providing a seamless experience for their customers. It’s getting easier and easier to shop online. It also adds to the fact that customers can buy their favorite products without traveling and without needing to be at home. They don’t need to be in front of a desktop computer to shop online. Amazon has made the shopping experience incredibly smooth.
2- Consumers trust Amazon
Customers trust Amazon. And for good reason. According to a survey of over 2,000 US customers, 89% of shoppers agree that they are more likely to purchase products from Amazon than other e-commerce sites. It is undeniable that Amazon is at the center of e-commerce. This point is especially true for customers who regularly purchase products online.
98% of those who shop on Amazon almost every day and 99% of those who shop on Amazon a few times a week agree that they are drawn to Amazon over its competitors. Amazon is committed to providing consumers with a consistently reliable online shopping experience. Somehow, customers know exactly what they are getting into when ordering from amazon.
Earning the trust of customers is a stepping stone to success as a business or brand. The trust that Amazon has established with its customers is based on consistent and transparent product experiences.
So, if you own a brand or a business, you should think about developing relationships with customers. Customer relationships will help you win more buyers. In the era of online shopping, by focusing on clear and truthful online product information, you must provide a consistent experience to your customers, i.e. the product and the experience received correspond to their expectations. . Brands should strive to earn their audience’s trust by providing them with the right content, encouraging reviews, and providing high-quality customer service, which will help customers trust your brand in the long run.
3- Number of Amazon Prime subscribers
Amazon’s Prime membership program continues to reach a growing number of users. There are an estimated 103 million Amazon Prime subscribers in the United States, up from 95 million in June 2018.
Amazon Prime is a paid subscription service offered by Amazon. The program was launched in 2005 and is available internationally. The subscription includes services such as a free two-day shipping service, music and video streaming, and many other additional benefits. The most popular categories among Amazon Prime shoppers are electronics, apparel, and home and kitchen items. Interestingly, Amazon Prime shoppers are more engaged than non-members. In a February 2019 survey, 20% of Amazon Prime members said they shopped on Amazon several times a week, and 7% said they did so (almost) daily.
It’s clear that Amazon goes to great lengths to ensure the comfort of its “prime” members. It also does this by frequently adding additional features to the Amazon Prime subscription. And for those who regularly shop online, the benefits of Amazon Prime are undeniable. This allows Amazon to retain its customers and therefore to ensure an ever more profitable customer base.
4- Number of products available on Amazon
Whenever we need to buy a product online, which we think we can’t find anywhere else, we turn to Amazon. We are confident that Amazon will cover our product needs. This is because Amazon has a huge number of products. To put a number on this, Amazon.com has a total of 119,928,851 products on the shelves, as of April 2019.
The largest category on Amazon is books, which contains 44.2 million products. It is followed by electronics (10.1 million) in second position, and by home and kitchen (6.6 million) in third position. Amazon started off with books, but over the years it has gradually expanded its product portfolio to include just about anything that can be sold.
Amazon has long been on a mission to help customers “discover everything they might want to buy online.” So it’s no surprise that it is looking to sell as many different products as possible, in many different industries.
Trying to compete with a giant like Amazon, which is constantly trying to expand its product offering, is very complicated as the company is already established on the market.
5- The most popular product categories on Amazon
Of all the product categories, the electronics category was the most popular with Amazon shoppers. 44% of Amazon shoppers purchased electronics through Amazon. This is followed by clothing, footwear and jewelery (43%) and home and kitchen products (39%).
Amazon is constantly working to increase the coverage of its product line. This means that it is also expanding to attract new types of customers in various different markets. The diversity of the range of products offered by Amazon is one of its main strengths that makes it stand out from the competition, and it is also the reason why many companies find it difficult to achieve the same level of success than Amazon. Expanding its offering also means that it becomes accessible to new audiences and that Amazon is constantly expanding its target audience, in order to reach as many people as possible.
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