User experience (UX) design and User Interface (UI) design are usually confused with one another. However, they are different in many ways.
UX design is an emerging trend through which people engage with different products and it cannot be done without the help of a professional UI/UX design agency like Thoughtlabs. Also, users can achieve their goals efficiently with its help. Let’s discuss everything you need to know about user experience design, its role, functions, and many other aspects!
User Experience (UX) Design Meaning
User Experience (UX) refers to a relationship between a product and a person. By using it, you can develop products that you can easily use. In other words, UX design creates an incredible user experience that is easy and efficient to behold thus providing great solutions to users.
This process includes every aspect of the product designing process from the conception to the final form and then delivery to the end user.
Important Aspects of UX Design
- The first approach to a product design
- Structural design solutions
- Fully focuses on a user experience from start to end
- Results in creating products that delight users
UX Design Importance and Value
UX design determines a product’s accessibility and shapes how users interact with certain things. However, the success of a product significantly depends on UX design. Strong UX design promotes product evangelism while bringing in and keeping repeat customers.
The UX design process also gathers important customer insights. This knowledge can assist businesses in creating consumer experiences and goods that increase sales and client happiness.
Important Steps of User Experience (UX) Design Process
UX design is about how users interact with a certain product or service. It aims to meet all the needs of consumers without any problems or errors. Moreover, this phenomenon attracts people to your site while making their purchasing experience and journey memorable, simple, and enjoyable.
The main focus of UX design is “efficiency”, “ease of use” and “utility”. The user experience design process is divided into the following steps!
- Architectural Design
- Prototype Design
- Usability testing
Benefits of using User Experience (UX) Design
UX design is beneficial in many ways for businesses. Along with providing a great user experience, it helps to grow sales and revenues. Besides, UX design focuses both on user goals and the company’s goals.
For example, if a user wants to buy a product, the business objective must be to make that purchase an enjoyable, easy, and efficient process. The most notable UX design benefits are as follows!
- Improves users’ experience
- Increase your product’s adaption
UX Design is for All
Whether you belong to a programming, psychology, visual design, interaction design, or any other background, UX design encompasses the entire journey of users. It provides users a chance to accomplish their goals excellently.
UX design involves research, creating personas, design, prototypes, testing, and implementation. These tasks can vary according to the organization and business. Hence, the user’s experience and needs are always kept in view throughout the process.
What does a User Experience Design do?
UX design is more likely to focus on the user’s experience, ease of journey, support, and maintenance with a product rather than its visual design. Hence, it has various roles and functions that determine how a consumer feels while taking your services or purchasing your products. The most notable functions of this phenomenon are as follows!
- User research
- Determining the information architecture of a product
- User flows designing
- Creating user personas
- User testing
Difference Between UX and UI Design
UI (user interface) design is frequently used interchangeably with UX design. The reason for this is that many people connect the word “design” with images. The user interface is merely the top layer of a product, even though it plays a significant role in the user experience.
UX designers bridge the gap between how something seems and how it functions by thinking beyond the visible layer as they create the functionality beneath the visuals.
UX Design Examples
Products are now more focused on people than ever before. However, a good US design is essential to promote a good, long-term, and reliable relationship between your products and the user’s experience.
Best practices nowadays include addressing JTBD (jobs-to-be-done) or customer needs, allowing for diversity, providing user-friendly interfaces, and satisfying users along the way. However, the most notable User experience design examples are as follows!
- Netflix autoplay features
- Airbnb’s booking experience
- Headspace UX retention strategy
- Mailchimp password guidance
- Revolut’s customizable app
- Spotify’s Year Wrapped
What is a Good UX Design?
The success of your product and business depends on effective UX design. Through this, you may create devoted clients by placing the requirements of your customers at the center of your design, learning about their expectations, and then exceeding those expectations. However, a UX design is good if users feel easiness, joy, and relief after using your website, or services or buying your product.